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Native Ads Funnels
Custom Designed for Taboola & Outbrain
MID-HIGH LSM (B2C) LEADS
DELIVERED INSTANTLY TO YOUR CRM
+ Custom Segmentation
+ Pre-Qualified
+ Instant CRM Delivery
+ Mid to High LSM
+ Device Targeting
+ 8 - 22% Conversions
+ Scale to Market
B2C Pilot Campaigns for clients with the ability to scale 500 - 5,000 sales-ready leads per month on a Cost per Lead (CPL) basis with direct CRM integration.
Popular Niches
We create expert funnels for competitive niches
Financial
Real Estate
Insurance
Construction
Medical
Crypto
Legal
Wellness
5-Step Service (Pro)
Data-driven optimisation meets creative inspiration
1. Funnel Development
+ Conversion Tracking
+ Discovery & Strategy
+ Advertorial Copywriting
+ Ad Campaign Setup
+ Ad Set Design(s)
+ Custom Lead Flow
+ Client Integration (API)
Full-service Native Ads funnel development with AIDA strategy for copywriting, Unbounce conversion tracking on Advertorials, and multi-step Heyflow powered lead capture with delivery to your CRM via Webhooks, Zapier, Hubspot, Salesforce and many more.
2. Ad Spend
+ Budget Allocation
+ By Device
+ Time of Day
+ Day of Week
+ Traffic Source
+ Smart Bid CPC
+ Goal Targeting
Minimum $3,000 ad spend recommended for the first 30 days of the Pilot campaign to mine data required for machine learning and granular campaign optimisation.
($100 per day)
3. Optimisation
+ Ad Sets
+ Headlines
+ AIDA Copy
+ Lead Capture Stages
+ CTA Placements
+ CPL Management
Pilot campaign analysis at the end of each week with data-driven decisions made for the following week to improve the ROAS of the campaign over a 4-week cycle.
(3X Optimisation Rounds)
4. User Database
+ Google Sheets Copy
+ Data Segmentation
+ Easy Export
+ Remarketing LTV
+ Data Insights
New client leads copied to Google Sheets for easy data segmentation and LTV remarketing efforts. Data insights include geo-location, age, gender, income, expenses, home ownership, education level and many more custom options.
5. Business Intelligence
+ CPL Price to Scale
+ Best Value Traffic Sources
+ Best Time to Market
+ Best Geo-Locations
+ User LSM Value
+ Best Messafing Strategy
+ ROAS Optimisation Strategy
The purpose of the Pilot campaign is to establish a CPL to scale leads to market potential.
Additional data of value includes insight into lead LSM value, best messaging strategy for high CTR, and Return On Ad Spend (ROAS) Optimisation Opportunities.
Frequently Asked Questions
1. What is Native Advertising (Native Ads) ?
Native advertising works like writing editorial content, as you would for a blog, news story or review. The ad content is created to blend in with the surround news content, in the form of an advertorial - advert + editorial.
2. Why Taboola & Outbrain?
Taboola and Outbrain have exclusive ad placement agreements with the world's most popular news sites, and therefore deliver the most amount of traffic at the best rates, with advanced benefits like machine learning, smart bid systems and more.
3. Why do we need a funnel?
Native Ad campaigns on Taboola and Outbrain are not like advertising on Facebook or Google, for example, and in order to work effectively, require a step-by-step data-driven funnel using a combination of advertorial strategy and multi-step lead segmentation, capture and distribution functionality.
4. How soon can we get results?
Native Advertising campaigns may take 1-2 weeks for end-to-end development and setup, from then leads are generated with a click of a button during and out of office hours, as preferred.
5. How does payment work?
The $1,997 Pilot price to build a professional funnel for Taboola and Outbrain ads is paid up front and your marketing ad spend is separate. The fee includes 30 days of ad campaign management and optimisation.
6. Do we own the marketing data?
You will get a comprehensive copy of all marketing data which you will have ownership rights over, as does the Native Leads Agency (Pty) Ltd. This will include a Business Intelligence report and optimisation strategy for a Commercial campaign.
7. How does a Commercial campaign work?
Once a CPL has been established from the Pilot campaign, we will agree on a commercial CPL price to scale 500+ leads per month over a 90-day period.
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