#1 WAY TO GET LEADS
The Zoto Funnel
How to get leads from Google, Social Media, LinkedIn and YouTube.
MESSAGING + SYSTEMS = LEADS
Price$9,997once-off
New clients get risk-free prototype in 72 hrs.
01/Stop the right person
An ad worth the click.
The right promise, shown to the right person, at the right moment.
Runs on
Runs on
How Zoto works
Turn Traffic into Sales.
Attraction, Extraction and Delivery.
Attract
Gift
Value
Qualify
Customer
Offer & Messaging
Value driven, delivered instantly with CRM.
01
Foundation layer
MESSAGING & SYSTEMS
Everything else is written from here. We define exactly who the ideal client is and produce the brief the rest of the system is built against.
- Ideal client profile defined
- Questions, frustrations and desired outcomes they voice online
- Objections and competing offers identified
- A clear solution and a compelling offer shaped
- Core promise, proof points, angles and calls to action written
Produces The messaging brief every other part is written from.
02
Ad Sets (10)
One core message, tested as ten distinct audience and problem angles.
- Audience and problem angles defined
- Hooks, headlines and ad copy written
- Each ad matched to a magnet and a page
- Creative direction and tracking prepared
Built from Offer & Messaging
Feeds into Landing pages
03
Lead Magnets (3)
From PDFs to Claude Skills, Apps and Calculators, modern lead magnets come in a variety of high value content offers for your visitors.
- Format chosen for how your audience likes to receive value
- Researched and built in-house, shipped fast with AI
- Each useful on its own, before any sales talk
- Each leading naturally toward the paid solution
Formats we build
- PDF Guide
- Personalised Quiz
- Calculator
- Web App
- Members Site
- Claude Skill
Built from Offer & Messaging
Feeds into Landing pages, follow-up
04
Landing Pages (6)
Focused pages per offer and traffic angle, so the ad and the page say the same thing.
- One page per offer and angle
- Headlines aligned to their ads
- Value, proof and next step presented clearly
- Layouts and forms optimised for mobile
Built from Ad sets, lead magnets
Feeds into Lead qualification
05
Lead Qualification
Decide what makes a lead worth your time, then build the questions that find it.
- Qualification criteria agreed with you
- Questions and branching logic designed
- Intent, fit and timing captured
- Leads routed and prioritised on their answers
Built from Landing pages
Feeds into CRM integration
06
CRM Foundation
Leads arrive in your CRM with their answers, their source and their history attached.
- Required lead data mapped
- Forms and funnels connected to your CRM
- Fields, tags, attribution and notifications set up
- Delivery and handoff to sales tested
Built from Qualification
Feeds into Your sales team
07
Email Marketing
Sequences that keep delivering value while the decision is being made.
- Value-delivery sequences written and built
- Objections answered, trust deepened
- The next step invited at the right moment
- Segmented on what prospects told us
Built from Magnets, qualification data
Feeds into Reporting
08
Reporting
Measures that run from ad click through to qualified lead, not just form submissions.
- Meaningful measures defined
- Tracking and dashboards connected
- Angles, assets and pages compared
- Useful enquiries tracked, not just volume
Built from Every part above
Feeds into 60-Day CRO
09
60-Day CRO
Launch is the start of the work, not the end of it. For the first 60 days we run the system against real behaviour and lead quality, then fix what the numbers show us.
- Behaviour and lead quality reviewed
- Drop-off points found and fixed
- Messaging, page elements and qualification steps tested
- Refined on results and client feedback
Included in the build
THE ZOTO FUNNEL
A complete lead generation system.
Every part above, delivered as one system and owned by you.
- Offer & Messaging
- 10 Ad Sets
- 3 Lead Magnets
- 6 Landing Pages
- Lead Qualification
- CRM Foundation
- Email Follow-up
- Reporting
- 60-Day CRO
INVESTMENT
$9,997
Once-off
Purpose built for your business.
- Delivered in 10 business days
- Lives on your sub-domain
- Managed for 60 days