Webhook and API infrastructure that gets every lead into your CRM in under a second, with field mapping, deduplication and routing built in from day one.
21x
More effective to contact a lead within 5 minutes vs 30 minutes
391%
Conversion uplift from contacting a lead within 1 minute vs 30 minutes
<500ms
Webhook delivery time, vs 5 to 15 seconds for email-based delivery
The problem
The average sales team wastes 17% of their time manually entering or correcting lead data. CSV exports, email forwards and form notification emails create gaps, and every gap is a window for the lead to go cold or go to a competitor.
When a lead fills in your form at 9pm on a Tuesday, the team that reaches them first wins. That means your CRM infrastructure needs to work as hard as your ads do, automatically, instantly, and without anyone touching a spreadsheet.
How it works
01
We map your current lead sources, field structure, routing logic and CRM setup to identify gaps, redundancies and the fastest path to clean delivery.
02
Direct API or webhook connection between every lead source and your CRM, with custom field mapping, validation rules and error handling built in.
03
Logic that catches duplicate submissions, flags high-value records and optionally enriches leads with firmographic or contact data before they reach your team.
04
Leads route to the right rep, territory or round-robin queue instantly. Instant Slack, SMS or email alerts fire on high-value leads. Full QA before go-live.
What you get
A complete review of your current setup with a field-by-field mapping plan before any work starts.
Direct integration from any lead source, quiz funnel, landing page, paid social or third-party platform, into your CRM.
Leads arrive in under 500 milliseconds. No polling, no batch syncs, no delays.
Smart matching rules that detect and handle duplicate submissions before they pollute your pipeline.
Email format checks, phone normalisation and required-field enforcement so junk data never reaches your reps.
Route by territory, product line, rep capacity or any custom logic, with fallback routing when rules aren't met.
High-priority leads trigger immediate notifications by Slack, SMS, email or dialler, configured to your team's workflow.
HubSpot, Salesforce, GoHighLevel, Pipedrive, Monday.com, ActiveCampaign and custom CRM builds via API.
We audit your delivery stack, build the integrations and test every path end-to-end. Tell us your CRM and lead sources, we'll take it from there.