News traffic funnels built on 100,000+ leads of experience
We run native ad campaigns on Taboola and Outbrain with advertorial landing pages and instant lead delivery, built on over 100,000 financial services leads.
100,000+
Financial services leads generated on Taboola and Outbrain
Advertorial
The bridge between a cold news reader and a qualified lead, editorial trust, funnel conversion
<500ms
Lead delivery to your CRM via webhook or API the moment a form is submitted
The problem
Native ads fail when the funnel starts at the click.
Most native ad campaigns send traffic directly to a product page or a generic lead form. The reader clicked because something in the headline caught their attention, they haven't been sold, they haven't been educated and they don't know who you are yet. Asking for their details at that point is too much, too soon.
The advertorial fixes this. It's a page that reads like the editorial content the reader just came from, authoritative, informative, built around a problem or question they already care about. It earns the click before it asks for anything.
By the time a reader reaches the lead capture flow, they've been qualified by the article itself. The people who submit are the people who should submit. The ones who weren't right didn't make it that far.
Native ad → product page
→ Cold reader, zero context, bounce rate over 90%
Generic lead form after click
→ Unqualified submissions, high CPL, team time wasted
No advertorial layer
→ Trust gap never closed, reader doesn't know why they should care
Email-based lead notification
→ 5-15 minute delay before rep awareness, lead goes cold
No source attribution in CRM
→ Can't tie revenue back to campaign, publisher or creative
The system
Ad. Advertorial. Capture. Deliver.
Four connected steps, each one doing a specific job, each one informed by the volume we've run on these platforms.
01
Taboola · OutbrainNative ad creative
We write headlines and select images built to blend into the editorial feed and stop the right reader. Native ad creative follows different rules to display, curiosity-driven headlines, authentic images, emotional hooks. We've tested enough volume to know what converts by category and by platform.
02
AdvertorialAdvertorial landing page
Traffic lands on an advertorial, a page that reads like editorial content and converts like a funnel. It builds context, answers objections and earns trust before asking for anything. This is the bridge between a cold reader on a news site and a qualified lead in your CRM.
03
CaptureLead capture flow
At the point of maximum intent, after the advertorial has done its job, the reader enters a lead capture flow. Short, focused, pre-qualified. We design the form or quiz to gather exactly what your team needs to qualify and prioritise the lead before it arrives.
04
DeliveryInstant CRM delivery
Every lead delivered to your CRM via webhook or API in under a second, with full source attribution, campaign data and segment tags. Your team gets an instant alert. The lead enters the right follow-up sequence automatically. Nothing manual. Nothing delayed.
The advertorial
Reads like editorial. Converts like a funnel.
The advertorial is the highest-leverage part of the native funnel. It's the reason a reader who clicked a curiosity headline, with no prior awareness of your brand, ends up submitting their details ten minutes later.
We write advertorials that start with the reader's problem, not your product. They build authority, surface urgency and handle objections before the reader even reaches the form. By the end of the page, the lead capture is almost incidental, the reader is asking themselves why they haven't done this already.
Every advertorial is written for a specific offer, a specific audience and a specific platform. We don't use templates. We've written enough of these, across financial services, insurance, property, education and recruitment, to know what works.
What a good advertorial does
- →Opens with the reader's problem, not your product
- →Builds authority through evidence, data and specificity
- →Surfaces urgency without manufactured pressure
- →Handles the top three objections before they're raised
- →Delivers the reader to the form already pre-sold
What makes ours different
- →Written by people who've run 100,000+ leads on these platforms
- →Structured around financial services conversion patterns we've observed at scale
- →A/B tested from day one, headline, structure, CTA position
- →Mobile-first, fast-loading, built to match editorial aesthetics
- →Updated based on performance data, not gut feel
What you get
The complete news traffic lead system
Native ad creative
Headlines, image selection and A/B test variants built for Taboola and Outbrain, informed by 100,000+ leads generated on these platforms across financial services categories.
Campaign build and targeting
Audience targeting, publisher list management, bid strategy and budget pacing set up and managed across Taboola and Outbrain from day one.
Advertorial copywriting
Long-form editorial-style landing pages written to build trust, answer objections and convert cold news traffic into warm, pre-qualified leads.
Advertorial design and build
Purpose-built page design that matches editorial aesthetics, fast-loading, mobile-first and structured to guide the reader from headline to lead form.
Lead capture flow
A focused capture form or short quiz embedded in or linked from the advertorial, designed to qualify the lead before it reaches your team.
Webhook and API delivery
Real-time lead delivery into any CRM, HubSpot, Salesforce, GoHighLevel, Pipedrive or custom builds, in under 500 milliseconds.
SMS and email alert system
Instant rep notifications the moment a lead submits, SMS, email or Slack, so high-intent prospects get a call before they move on.
Monthly optimisation review
Creative testing, publisher performance analysis, bid adjustments and funnel CRO reviewed monthly and actioned before the next cycle.
Who it's for
Built for categories where trust is the barrier
Financial services and insurance
Mortgages, life insurance, investment products, debt solutions, pensions, protection
This is where we've built most of our volume. Financial products require education before conversion, the advertorial format is the most effective way to build that trust at scale, on a platform where readers are already in a content-consumption mindset.
- 100,000+ leads generated in this category
- Advertorial format matches reader intent on news platforms
- Full compliance-aware copywriting approach
High-consideration B2C categories
Property, education, recruitment, legal services, health and wellness, home improvement
Any category where the decision takes research and the reader needs to understand the offer before committing is a natural fit for the advertorial funnel. News traffic audiences skew toward considered, research-mode buyers, the advertorial meets them where they are.
- Qualified leads from audiences in research mode
- Lower CPL than paid search for awareness-stage prospects
- Same instant CRM delivery as all NLA funnels
Book a discovery call
30 minutes. We'll show you the advertorial approach for your category.
We review your offer, your audience and your current funnel setup, then walk you through the exact native ad and advertorial system we'd build. No pitch deck. No obligation.
Or take the funnel audit first, start here
