Capture flows that qualify every lead before they hit your CRM
Conditional form logic, real-time lead scoring and automated routing that sends every enquiry to the right rep, sequence or pipeline the moment they submit.
2-3x
Higher conversion rate for segmented leads vs unsegmented lists
10.3%
Close rate with behavioural targeting and niche segmentation
40%
Of leads go cold within one hour without instant follow-up
The problem
One form, one bucket, and everyone loses
Most lead capture dumps everything into a single CRM queue. Sales gets flooded with low-quality contacts. High-intent leads wait hours for a callback. The team chases the wrong people while the right ones go elsewhere.
Segmentation changes the economics. When every lead arrives tagged by industry, budget, urgency and product fit, your team knows exactly what to say, and automated sequences handle everyone else while they focus on the best opportunities.
Without segmentation
- →All leads treated the same
- →Reps manually qualify on the phone
- →High-value leads wait in the queue
- →No personalisation in follow-up
With NLA capture flows
- →Leads pre-sorted by intent and value
- →Reps only call pre-qualified contacts
- →High-intent leads get instant alerts
- →Every sequence is segment-matched
How it works
Built around how your sales team actually works
01
Lead and CRM audit
We review your current capture points, form fields, CRM structure and follow-up sequences to identify where leads are falling through and why.
02
Segment mapping
We define your lead tiers, MQL, SQL, high-intent, nurture, and map the data signals that identify each. Everything is agreed before a line of code is written.
03
Flow build
Conditional multi-step forms with branching logic, scoring rules and real-time routing. Every path is tested end-to-end before launch.
04
Sequence activation
Each segment triggers the right next step, rep alert, SMS, email sequence or pipeline stage, the moment a lead submits. No manual sorting required.
What you get
The full capture and routing stack
Custom lead scoring model
A scoring framework built around your offer, deal size and conversion signals, not a generic template.
Conditional multi-step forms
Branching logic that shows different questions based on previous answers, keeping friction low and data quality high.
Segment tagging and routing
Each lead is tagged on submission and routed to the right CRM pipeline, rep or territory automatically.
Instant rep alerts
High-value leads trigger an immediate Slack message, SMS or email to the right person, before they have time to go elsewhere.
CRM field mapping
Every data point maps cleanly to your CRM fields. No manual entry, no missing data, no duplicates.
Email and SMS sequence setup
Segment-matched follow-up sequences built in your email platform and triggered automatically on submission.
CRM integrations
Works with HubSpot, Salesforce, GoHighLevel, Pipedrive, Monday.com and custom CRM setups via API.
Monthly lead quality reporting
Segment distribution, conversion by source, drop-off analysis and quality scoring reviewed with your team monthly.
Better lead quality starts with better capture.
We audit your current setup, map your segments and build the flows. Show us what you're working with and we'll tell you exactly where the leakage is.