Social funnels that turn content into qualified leads
We build lead magnet systems on Meta and TikTok, delivered instantly via ManyChat, with a full email nurture sequence behind every subscriber.
80%+
Open rate for ManyChat DMs, vs 20-25% for email broadcasts
Instant
Lead magnet delivery via DM, no email confirmation, no waiting, no friction
5-7x
More touchpoints in the first 48 hours vs a standard contact form submission
The problem
Followers aren't leads. Content isn't a funnel.
Most businesses on Meta and TikTok are building audiences, not pipelines. They post, they grow, they get engagement. But when someone watches a reel or taps a link in bio, there's no system to capture that interest, qualify it or follow up.
A lead magnet funnel changes that. You give something valuable away, a guide, a checklist, a mini-course, a template, in exchange for an email address. ManyChat delivers it the moment someone comments or DMs. The email sequence takes it from there.
The result is a list of people who raised their hand for exactly what you offer, warmed up by your content and nurtured by a sequence built to convert.
Posting without a capture mechanism
→ Reach and engagement with no pipeline to show for it
Link-in-bio with no lead magnet
→ Traffic that bounces, nothing compelling enough to exchange an email for
Manual DM replies
→ Slow response, inconsistent follow-up, leads lost between the cracks
No email sequence behind the offer
→ Subscribers go cold, one email and then silence
Paid ads with no funnel
→ Ad spend driving cold traffic to a page with nothing to hold them
The system
Comment. Receive. Convert.
Four connected components, offer, automation, email, ads, that turn social content into a repeatable lead generation machine.
01
The offerLead magnet creation
We design and produce a high-value content offer your audience actually wants, a guide, checklist, mini-course, calculator or template. The offer has to be specific enough to attract the right prospect and valuable enough to earn the email address.
02
Instant deliveryManyChat automation
Comment or DM a keyword on Instagram, Facebook or TikTok and ManyChat delivers the lead magnet instantly, no waiting, no link in bio friction. We build the full flow: trigger, DM sequence, opt-in capture and conditional branching based on responses.
03
Follow-upEmail nurture sequence
Every subscriber who claims the lead magnet enters an email sequence built to convert, not just to nurture. We write 5 to 7 emails that build authority, address objections and drive the right next action, whether that's booking a call, starting a trial or making a purchase.
04
ScalePaid amplification
Once the organic funnel is proven, we run Meta and TikTok ad campaigns to the same lead magnet at scale. Lower-intent cold traffic lands in the same ManyChat flow and email sequence, the system scales without being rebuilt each time.
Who it's for
Built for businesses with something worth giving away
Content-led businesses
Coaches, consultants, educators, course creators, service providers
You already have an audience and you're posting regularly. The system gives your content a job, every post becomes an entry point into a funnel that captures, qualifies and follows up automatically.
- Comment automation on every post
- DM delivery in under 5 seconds
- Email sequence triggered on opt-in
Product and service businesses
E-commerce, SaaS, agencies, financial services, property, health and wellness
You're running Meta or TikTok ads and sending traffic to a landing page or product page. A lead magnet funnel gives cold audiences a lower-friction first step, and builds a list you own, independent of ad platform changes.
- Lower cost-per-lead than direct to offer
- Warmer subscribers before the sales pitch
- Email list owned regardless of platform changes
What you get
The complete social lead magnet system
Lead magnet production
Full design and copywriting for your content offer, PDF guide, checklist, template or video series, depending on what converts in your category.
ManyChat comment automation
Keyword-triggered flows that respond to comments on your posts or reels with an automated DM, capturing the lead without them leaving the app.
ManyChat DM sequence
A multi-step DM conversation that delivers the lead magnet, collects the email address and warms the lead before they ever hit your inbox.
Email platform integration
ManyChat connected to your email platform, Klaviyo, ActiveCampaign, Mailchimp, HubSpot or ConvertKit, with tagging and segmentation on signup.
Email nurture sequence
5 to 7 emails written and loaded into your platform, triggered automatically on signup. Built to convert, not just to stay in touch.
Meta ad campaign
Facebook and Instagram campaigns driving cold and warm traffic to your lead magnet, with creative briefs, audience targeting and budget recommendations.
TikTok campaign setup
TikTok ad campaigns and organic content hooks built around the same offer, different creative format, same funnel behind it.
Monthly performance review
DM opt-in rate, email open and click rates, subscriber-to-conversion tracking and creative testing recommendations reviewed monthly.
Book a discovery call
30 minutes. We'll design the offer and show you the funnel.
We review your current social presence, identify the right lead magnet for your audience and walk you through exactly how the ManyChat and email system would work for your business. No pitch deck. No obligation.
Or take the funnel audit first, start here
