Turn ad spend into a scalable lead pipeline
We build the full system, from ad creative to CRM delivery, so every lead is qualified, captured and ready to convert before it reaches your team.
21x
More effective to contact a lead within 5 minutes vs 30 minutes
8 steps
From ad click to qualified lead in your CRM, every one optimised
40.1%
Average lead conversion rate when a quiz funnel replaces a static form
The problem
The traffic works. The system doesn't.
Most Google and YouTube campaigns plateau not because the ads stop working, but because everything after the click is broken. Leads land on a generic page. They submit a form with no qualification. They wait hours for a response. Nobody tracks which ad drove which result.
Scaling spend into that system just accelerates the loss. The fix isn't more budget. It's building the infrastructure that makes the budget worth spending.
We build the entire stack, from the ad to the CRM, so when you're ready to scale, the system scales with you.
Clicks landing on the homepage
→ No qualification, high bounce, wasted spend
Generic lead forms
→ Unqualified contacts flooding your pipeline
Email-based lead delivery
→ 5 to 15 minute delay, leads go cold
No visibility into source data
→ Can't tell which ads are driving real revenue
Manual CRM entry
→ Data errors, missed leads, wasted rep time
The system
Every step from ad to CRM. Nothing left to chance.
We don't run ads and hand you a report. We build the full stack, eight connected components that qualify, capture and convert your Google and YouTube traffic end to end.
01
Top of funnelAd creative and copy
Search ads built around high-intent keywords. YouTube pre-roll and retargeting scripts engineered to interrupt, qualify and convert. Every ad is written to attract the right prospect, not just clicks.
02
Click to leadQuiz funnel or landing page
Traffic lands on a purpose-built experience, not your homepage. A quiz funnel segments leads by intent, budget and fit. A dedicated landing page removes every distraction and drives a single action.
03
QualificationLead scoring and segmentation
Every answer scores the lead. High-intent prospects are flagged for immediate follow-up. Lower-intent leads enter automated nurture sequences. Your team only calls the ones worth calling.
04
DeliveryInstant CRM delivery
Leads arrive in your CRM via webhook, API or email in under a second, with full segment data, source attribution and field mapping built in. No CSV exports. No manual entry. No lag.
05
Response speedSMS and email alerts
The moment a high-value lead submits, your team gets an instant alert, SMS, email or Slack. Contacting a lead within five minutes is 21x more effective than waiting thirty. The system makes that possible.
06
VisibilityCustom CRM dashboard
Every lead, every source, every journey step visible in one place. Your client dashboard shows real-time data, who submitted, what they answered, where they came from and what happened next.
07
OptimisationCRO review and optimisation
We review drop-off points, split test copy and offers, and make changes monthly. Every journey touchpoint, ad, funnel, follow-up, is a lever. We pull them systematically until the numbers compound.
08
GrowthScale
Once the system converts consistently, scaling spend is predictable. More budget in, more qualified leads out, without rebuilding the infrastructure every time. That's what you're actually buying.
Who it's for
Built for businesses serious about scaling leads
High-value, lower-volume
Luxury travel, financial advisory, legal, property, premium B2B services
You're generating 3 to 20 high-value leads per day and every one matters. The system qualifies each lead before it reaches your team, ensures instant follow-up, and gives you full visibility into where each lead came from and what happened to it.
- Lead quality scoring on every enquiry
- Instant rep alerts for high-intent leads
- Full source attribution per lead
High-volume B2C
Financial services, insurance, education, recruitment, home services
You're processing hundreds of leads per day and the infrastructure needs to keep pace. The system segments at scale, routes automatically, delivers in real time and gives your team a dashboard that shows everything without anyone touching a spreadsheet.
- Automated routing at volume
- Webhook delivery under 500ms
- CRM dashboard with real-time data
What you get
The complete Google and YouTube lead system
Google Search campaign build
Keyword research, ad copy, match types, negative lists and bidding strategy built for lead volume and ROAS.
YouTube campaign setup
Pre-roll and retargeting campaigns with audience targeting, scripts and creative briefs tailored to your offer.
Quiz funnel or landing page
Purpose-built for your traffic source. Mobile-first, fast-loading and engineered to convert intent into enquiries.
Lead scoring model
Custom scoring framework that ranks each lead by quality and routes them to the right rep or sequence automatically.
Webhook and API delivery
Real-time lead delivery into any CRM, HubSpot, Salesforce, GoHighLevel, Pipedrive or custom builds.
SMS and email alert system
Instant notifications to the right person the moment a qualified lead submits, configured to your team's workflow.
Custom CRM dashboard
A client-facing dashboard showing every lead, source, answer and journey step, updated in real time.
Monthly CRO review
Drop-off analysis, split test planning and conversion improvements across every journey touchpoint each month.
Book a discovery call
30 minutes. We'll show you exactly what the system needs.
We review your current Google and YouTube setup, identify where leads are being lost, and walk you through the full-stack system we'd build for your business. No pitch deck. No obligation.
Or take the funnel audit first, start here
