Quiz funnels that segment, qualify and convert
Interactive multi-step quizzes that turn ad traffic into pre-qualified leads, segmented by intent, budget and profile before they reach your team.
40.1%
Average lead conversion rate for quiz funnels
10x
Higher engagement vs static lead magnets
4m 38s
Average time on page, vs 1m 52s for static forms
The problem
Static forms kill conversions
A homepage lead form gives you a name and email, but no context, no qualification and no way to personalise follow-up. Your team wastes time on unqualified enquiries while high-intent prospects go cold waiting for a response.
A custom quiz funnel changes that. Every answer segments the lead. Every segment triggers a tailored follow-up. By the time a lead reaches your CRM, you already know who they are, what they need and what they're worth.
Lead conversion rate benchmarks. Source: TryInteract, Outgrow 2026.
How it works
From brief to live in four steps
01
Strategy and question architecture
We map your offer, ideal customer profile and lead quality signals to design questions that segment without friction, and that your team can actually act on.
02
Build and brand
A fully custom, mobile-first quiz experience built to your brand. No third-party quiz tools, no templates, just clean, fast code that loads on any device.
03
Scoring and segmentation
Answer logic scores each lead and tags them by intent, budget or profile. Each segment routes to a different CRM pipeline, follow-up sequence or rep.
04
Integration and launch
Leads land in your CRM with full segment data attached, triggering personalised email and SMS sequences automatically. We test everything before go-live.
What you get
Everything built. Nothing left to figure out.
Multi-step quiz design
Up to 12 questions with conditional branching, skip logic and custom progress indicators.
Mobile-first build
Purpose-built for every device. No Typeform, no off-the-shelf tool, full custom code.
Lead scoring model
Each answer contributes to a score that ranks lead quality and triggers the right next step.
Segment tagging
Leads arrive in your CRM tagged by intent, budget range, product fit or any custom dimension you need.
Results page or report
A personalised output screen or emailed report that rewards completion and builds authority.
CRM and webhook delivery
Real-time lead delivery with field mapping into any CRM, HubSpot, Salesforce, GoHighLevel and others.
A/B test framework
Split testing on questions, option order and results copy so the funnel improves over time.
Monthly performance reporting
Completion rate, drop-off by question, segment distribution and conversion data every month.
Every quiz is built custom. No templates.
We design your question architecture, build the experience from scratch and integrate it into your CRM before launch. Tell us about your offer and we'll show you what a quiz funnel can do for your pipeline.